Oh Me!
Our team started by conducting interviews with OHME!’s founder to understand how customers browse, what they value, and where they get stuck. We also reviewed site analytics to identify high-exit areas and friction points in the shopping journey.
From there, we analyzed competitor e-commerce sites to spot trends in navigation, filtering, and checkout patterns. These insights guided our redesign with helping us simplify paths, highlight best-sellers, and align OHME!’s visual tone with how users actually shop.
My focus was on refining the Mega Menu and homepage layout to make navigation more intuitive and content easier to find. I also contributed to competitive research, studying similar e-commerce brands to identify best practices for OHME’s redesign. This phase was especially exciting for me, connecting my background in holistic nutrition with my understanding of wellness products. I improved visual hierarchy, enhanced discoverability, optimized accessibility, and helped design flexible components to support future updates and seasonal campaigns.
Our team started by conducting interviews with OHME!’s founder to understand how customers browse, what they value, and where they get stuck. We also reviewed site analytics to identify high-exit areas and friction points in the shopping journey.
From there, we analyzed competitor e-commerce sites to spot trends in navigation, filtering, and checkout patterns. These insights guided our redesign with helping us simplify paths, highlight best-sellers, and align OHME!’s visual tone with how users actually shop.
